Who usually asks for this
Requests tend to come from a handful of situations:
- A business running Google Ads itself that no longer has the hours to check search terms and budgets each week.
- A company that has tried Meta or LinkedIn ads and could not tell whether any inquiries came from them.
- A team launching a new offer that needs a landing page, a form and tracking before the first ad goes live.
- An owner whose inquiries arrive in a shared inbox and sometimes go unanswered for days.
Each of these maps to one of the four services on this site, and plenty of requests combine two or more.
Choosing where to start
If people already search for what you sell, search ads are usually the first thing to look at, since you can bid on those searches. If buyers rarely search but can be reached by job title, industry or interest, paid social on Meta or LinkedIn may fit better. Whichever channel you use, ads need somewhere to send people, which is where landing pages and forms come in. And if you cannot tell today which inquiries came from which ad, start with lead tracking and follow-up before spending more.
Search ads
Ads that show when people search for what you sell. Includes search term checks, negative keywords and budget pacing on a regular schedule.
Social ads management
Ongoing campaign upkeep: new creative, audience tests, budget pacing and lead form syncing to your CRM.
Campaign pages
One page per offer or ad group, so the message a buyer clicked on is the first thing they read.
Tracking audits
A check of what your tags count today, what they miss and what they count twice, with a written list of fixes.
Starting with what you already have
Most engagements begin by looking at the accounts and pages you have today.
- Send your request and list the ad accounts, analytics and CRM tools you use now.
- The service partner may ask for read-only access so they can see how things are set up.
- They explain what they would keep, fix or rebuild, and what that means for scope.
- You receive a quote for that work and choose whether to proceed.
Budget for two lines
Plan for ad spend and for management as two separate lines. Ad spend is set by you and paid to the platforms. It rises or falls as you change budgets, and the charges appear on your own account. Management is the partner's fee for the work. It moves with the number of channels, the number of landing pages, how involved the tracking is and how often you want reporting. Ask the partner which parts are one-time setup and which are ongoing, so you can compare quotes on the same basis.
Before you send a request
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
How do I end the arrangement?
Give the notice set out in your agreement. Before the end date, confirm you have admin access to every ad account, analytics property, tag container and page builder, then remove the partner's user access. Ask that landing pages and tracking keep running or be handed over. A good proposal explains this exit process up front.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
A few details about your business is enough to begin. A service partner replies to you directly.
Get startedRequest a quote
This form is how a quote request reaches a service partner.